Once you’ve optimized your pages for improved rankings, you’ll want to measure your success. Linking to other sites is not a ranking factor, but when you link, choosing high-quality sources can help establish your content as credible. This is another time saver because you can add internal links without opening any individual pages. Simply increasing internal links pointing to your 1-3 most important pages can boost their ranking.
The technical setup of your website is essential
To make this entire process easy, I use Link Whisper which suggests relevant links for me. Internal link building adds extra value to the reader because it SEO Anomaly gives them an extra resource to read. When I wrote a section about the types of keyword, it made sense to link to my types of keywords page. This could limit each image’s ranking potential and impact the traffic you get.
- Let’s explore some frequent issues and practical solutions, especially focusing on applying your keyword research effectively.
- Google predominantly evaluates and ranks your content based on the mobile version of the page.
- Over the past couple of years, Google’s understanding of content has advanced significantly.
- Learn how the roles of SEO and social media differ, so you can get better results from each.
- I’ve put together a free on-page SEO checklist for you to download.
I’ll go into detail about URL optimization and H1 headings later on in this article, but for now, let’s take a look at why page titles are so important. Even if you have content that is written by the foremost expert in the field, it won’t rank as the #1 result if it doesn’t achieve that. Each page should have one H1 tag, and H2 tags to outline the main categories of information on the page.
Create and Optimize Page Titles
This snippet usually appears below your page’s title on the SERP. The tool will generate a list of related keywords, sorted by search volume. If people don’t click through to your site, they won’t read your content or buy your products. If you notice Google is having trouble accessing one of your important webpages (for example, robots.txt is blocking search engine crawlers), you’ll want to fix that ASAP.
Keyword stuffing negatively impacts your site and hurts your ranking, so only use keywords where they fit and flow naturally. On the other hand, a keyword like “chocolate cake recipe” is clearer. You know someone’s looking for a chocolate cake recipe — the search intent is evident.
